Frequently Asked Questions

How does ETG improve retail media campaign performance?

ETG combines AI-driven insights with retail-specific data to optimize bidding, budgeting, and targeting. Every campaign is tied directly to product-level performance, ensuring that ad spend is always connected to actual sales.

Can I manage campaigns across multiple retailers from one place?

Yes. ETG’s unified platform allows you to run and monitor campaigns across Amazon, Walmart, Target, and other major retailers from a single dashboard, eliminating the need to manage each channel separately.

How do you measure the ROI of retail media advertising?

ETG’s closed-loop reporting connects every ad dollar to its outcome with retailer-verified insights. We provide profitability tracking at the SKU/ASIN level, benchmarking against market share, and funnel-based reporting for smarter growth decisions.

How does ETG use AI to enhance e-commerce marketing strategies?

ETG leverages AI to analyze inventory, pricing, and margin data in real time, dynamically optimizing campaigns. Our AI tools predict consumer behavior, automate bidding, personalize ad targeting, and adjust budgets instantly—maximizing ROI while reducing manual effort.