"ETG - Wings Beyond Borders"
- etgexpress
- Sep 10
- 1 min read

ETG Logo and the Inspiration of the Huma Bird
The ETG logo is more than just a visual mark; it is the modern reflection of an ancient legend. Its inspiration comes from the Huma Bird, a mythical creature in Turkish, Western and Eastern cultures that symbolizes happiness, fortune, rebirth, and elevation.
The Huma is believed never to land on earth, soaring endlessly in the skies. Merely its shadow is said to bring luck, prosperity, and even kingship. It embodies the ideals of freedom, purity, and boundless horizons.
In the ETG logo, the blue and yellow wing forms represent the graceful flight of the Huma in the sky. At the same time, the design carries the shape of the letter

“E”, standing for ETG, as well as energy, efficiency, and e-commerce.
Blue: Trust, loyalty, and global vision.
Yellow: Energy, speed, and an innovative spirit.
Wing Shape: Air cargo, swiftness, and borderless global logistics.
This fusion demonstrates that ETG is not just a logistics company but also a partner that brings fortune, success, and opportunities for rebirth to its clients. Like the Huma bird, we always strive to be soaring high and beyond all limits.
"ETG – Rising on the Wings of the Huma Bird."




Comments