🛒 Selling on Amazon.com in 2025: What You Need to Know

🌐 Why Sell on Amazon.com in 2025?

Amazon remains the largest and most powerful e-commerce platform in the world, with over 2.5 billion monthly visits and more than 9 million sellers globally. For international sellers, especially from Europe, Asia, and the Middle East, selling to U.S. customers via Amazon.com is a golden opportunity to scale fast and profitably.

But in 2025, there are new regulations, tax shifts, and logistics challenges to keep in mind — especially under the newly re-elected Trump administration.

✅ How to Open a U.S. Amazon Seller Account (Updated 2025)

1. Create an Amazon Seller Central Account

   • Go to: https://sellercentral.amazon.com

   • Choose “Professional” plan for high-volume sales.

2. Provide Required Documents:

   • Valid passport or national ID

   • Business registration certificate

   • U.S. bank account or global payment solution (e.g., Payoneer, Wise)

   • Credit card for billing

3. Complete Tax Interview:

   • Non-U.S. sellers must complete a W-8BEN form.

   • U.S.-based entities must complete W-9.

4. Set Up Fulfillment Method:

   • FBA (Fulfilled by Amazon): Amazon handles storage, packaging, and delivery.

   • FBM (Fulfilled by Merchant): You ship products directly or via a 3PL.

🇺🇸 Trump’s New E-Commerce Tax & Trade Policy (2025 Highlights)

Under President Trump's second term, some notable changes impacting Amazon sellers in 2025 include:

📦 1. Increased Import Duties on Certain Chinese Goods

Products sourced from China may face higher tariffs (up to 35%), especially in categories like electronics, tools, textiles, and home decor.

Tip: Consider sourcing from alternative countries (Vietnam, Mexico, Türkiye).

💰 2. Proposed "America First Digital Tax"

Trump has proposed a new “Digital Trade Tax” on foreign companies earning from U.S. e-commerce platforms. While not fully passed, it's under congressional debate and may impact non-U.S. sellers in late 2025.

Tip: Set up a U.S. entity (LLC or Inc) to reduce exposure to foreign digital taxes and improve marketplace trust.

🧾 3. Strict Tax Compliance Enforcement

Amazon is now required to report more detailed tax data to the IRS. Non-compliant sellers may face account suspension or withholding.

Tip: Partner with a U.S.-compliant accountant and use tools like TaxJar or Avalara.

📊 Selling Strategy in 2025: How to Stay Competitive

• Use Amazon Ads & A+ Content to build visibility and conversion.

• Localize your product listings for U.S. shoppers (measurements, spelling, use cases).

• Keep inventory close by working with fulfillment partners inside the U.S.

• Monitor category-level trends: Home, Pet, DIY, and Health products are booming.

🛠 Recommended Tools for Amazon Sellers

• ChannelAdvisor – Multichannel listing, inventory, and order management

• Helium 10 – Product research, SEO, keyword tracking

• Payoneer / Wise – Global payments and USD account creation

• Xero / QuickBooks – U.S. accounting software with marketplace integration

💬 Final Thoughts

Selling on Amazon.com in 2025 is still one of the most profitable e-commerce moves — but it comes with new political, legal, and financial risks that sellers must proactively manage.

Work with experienced partners who understand the U.S. landscape, follow tax regulations closely, and stay updated on trade policy changes.

🔗 Need help opening an Amazon.com account or managing U.S. logistics?We can help you sell, ship, and grow globally. Contact us today.